Pakistan Become Fastest Growing Market For YouTube

Pakistan Become Fastest Growing Market For YouTube:{Click Here For More Details

Beginning with a short concert and effusive presentations by popular YouTubers, the event featured what seemed like sales pitches to advertisers by top YouTube officials. In a separate interaction with reporters after the event, Mr Lefkowitz said the number of YouTube channels making Rs1 million or more in revenue has gone up 110pc on a year-on-year basis. There’re currently more than 5,400 YouTube channels with more than 100,000 subscribers in Pakistan, up 35pc on an annual basis. More than 350 of these channels have more than a million subscribers.

Pakistan is one of the fastest growing markets for YouTube globally,” said Marc Lefkowitz, company’s director of partner development and management for Asia Pacific.

As many as 62 per cent of online Pakistanis between the ages of 18 and 24 reported watching YouTube at least once a month, he said. Citing a study conducted by parent company Google and research firm Kantar, he said 78pc of internet users in Pakistan said YouTube was the video platform they went to when they wanted to watch shows and online content. The same study showed 76pc of internet users believed YouTube helped them “learn something new”. Three-quarters of internet users claimed the video platform carried content that helped them “dig deeper into their interests

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